This label design was created in response to a Cake Wines design brief; to create two distinct labels for their signature red and white wines. The label had to follow the previous label design styles, I noticed a watercolour abstract theme on most bottles and decided to follow through with a unique piece of mixed media; traditional and digital art merged together.

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The red wine label is made up of leftover makeup and some red acrylic paint, this symbolizes the beauty that a mess can make. This was used to symbolize how red wine can make a mess yet simultaneously the beverage can lead to some of the most fun nights of your life. The white strikes throughout the design were created using a white makeup stick. Then the traditional art was scanned through and enhanced in photoshop. ​

The White wine label is composed of blue watercolour ink, the geometric patterns were created separately in illustrator and applied afterward onto the design in photoshop. This wine brand being based in Sydney, Australia had a large customer segment of beachgoers and surfers. This white wine was designed specifically for the multipurpose of a fancy dinner occasion or a casual hangout with friends by the beach. The wave-like ink patterns combined with the yellow geometric shapes represent these settings nature combined with good company. 
 

Lastly, both designs were placed in photoshop once again to create the mockup that is displayed below.